 | Willowbrook, IL. - October 31, 2000: Midtronics today unveiled its first NASCAR Officially Licensed battery testers and chargers to the automotive aftermarket at the AAPEX show in Las Vegas, NV. These products represent the official launch of an agreement with the National Association for Stock Car Auto Racing (NASCAR) for Midtronics to join the elite group of manufacturers in the NASCAR automotive aftermarket program.
According to Mark Pasiennik, Vice President of Sales and Marketing for Midtronics, “The NASCAR Official Licensed program signals to the technician and consumer that they are purchasing the premium product in its segment, which makes the relationship between NASCAR and Midtronics a perfect fit.” Pasiennik added, “Midtronics leadership position in the battery testing and charging market will be further enhanced by association with the premier racing organization and marketer in the automotive industry.”
Midtronics new aftermarket marketing strategy includes use of the NASCAR Officially Licensed marketing platform as a major feature for positioning their battery testing and charging products. This includes a version of the new PBT-100, the first Battery Conductance Tester designed for the professional technician, and select models of the new Midtronics Charge Xpress Professional Charging Series.
NASCAR's Officially Licensed automotive aftermarket program, developed in 1996, harnesses the sports core attributes - endurance, performance, precision - in a powerful vehicle that builds brand awareness, preference and sales for automotive-related products. A total of 25 licensees incorporating 36 categories in the automotive aftermarket currently take advantage of NASCAR's enormous brand equity built through more than 50 years of racing. Promotionally, the Aftermarket program offers a powerful Marketing program entitled - NASCAR Garage. This program incorporates a national weekly television show, a daily radio show, a quarterly magazine by Babcox Pub |
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For more information, contact Marketing, Midtronics, Inc., 7000 Monroe Street, Willowbrook, IL 60527. Telephone (630) 323-2800. Fax (630) 323-2844. |
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